🎨 Creative Business Tip: How to Create a Grand Slam Offer Using the Value Equation

Feb 3

As a creative professional — designer, photographer, copywriter, or artist — your work speaks for itself. But a powerful offer makes sure your clients see the value clearly too.

Use the Value Equation to design offers that feel irresistible and are easier to sell:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

1. 🎯 Dream Outcome

Think beyond deliverables. What transformation are you giving your client?

✅ “A brand that books dream clients”
❌ “Logo design package”

Define the end result that matters most to your audience.

2. ✅ Perceived Likelihood of Achievement

Creatives often overlook how powerful proof is. Show the goods:

Portfolio examples
Testimonials or client results
Process transparency

“Used by 40+ personal brands across 5 industries.”
“Client booked 5 new leads in 7 days after rebrand.”

3. ⏱️ Time Delay

Speed matters. Fast turnarounds = higher value perception.

“Visual identity delivered in 10 days.”
“Copy in your inbox within a week.”

4. 🧘 Effort & Sacrifice

Your client doesn’t want to think. They want it done.

“We take your ideas and build your brand for you — done in one call.”
“No Canva templates or DIY fluff.”

💡 BONUS for Creatives:

Add:

Brand strategy consults
Social templates
Print-ready files
Custom guides for rollout
Clear revision limits + onboarding steps

Bundle it. Simplify it. Deliver it fast.

📞 Want help pricing your creative services and building a value-packed offer?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#CreativeBusiness #FreelancerTips #OfferStrategy #ValueEquation #BookkeepingForCreatives #DBRBookkeeping #DoingBusinessRight

Bryan Raya