🧘 Health & Wellness Pro Tip: How to Create a Grand Slam Offer Using the Value Equation

Jan 6

Whether you're a personal trainer, massage therapist, yoga instructor, or holistic health coach — you're not just selling sessions. You're delivering transformation.

Use the Value Equation to build an offer that’s irresistible and worth more:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

Let’s break it down for your wellness business:

1. 🌟 Dream Outcome

People don’t buy workouts or sessions — they buy results.

✅ “Feel stronger, reduce stress, and sleep better in 30 days.”
✅ “Pain-free movement and more energy — without surgery or meds.”
❌ “8 sessions + 2 meal plans”

Be specific about the transformation your clients want.

2. ✅ Perceived Likelihood of Achievement

Build trust through proof:

Before/after photos
Testimonials
Client success stories
Certifications

“Over 200 clients have reduced pain & improved mobility with our 6-week reset.”

The more confidence they have in the outcome, the more likely they’ll commit.

3. ⏱️ Time Delay

Faster results = higher perceived value.

“Notice better posture after your first session.”
“Increased energy in your first week.”
“Your first pain-free morning in just 10 days.”

4. 🧘 Effort & Sacrifice

Help clients stick to the process with less friction.

“All workouts sent to your phone.”
“Meal planning done for you.”
“We come to your home or meet online.”

The easier it is, the more likely they’ll follow through — and see results.

💡 BONUS for Wellness Pros:

Boost your value with:

Weekly check-ins
Guided meditations
Recovery tools or wellness kits
100% satisfaction or money-back guarantee

Bundle transformation with support — and people will happily pay more.

📞 Want help pricing your services and setting up the numbers on the backend?

Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#WellnessBusiness #HealthCoachTips #ServiceBusinessStrategy #ValueEquation #GrandSlamOffer #DBRBookkeeping #DoingBusinessRight

Bryan Raya