Health & Wellness Pros: Track Your Package Pricing Carefully (It Can Make or Break Your Business)
Whether you're a personal trainer, massage therapist, nutritionist, or wellness coach, your services are often sold in packages or sessions. But how often do you stop to track the true profitability of those packages?
One of the biggest mistakes I see in the health and wellness space is undervaluing package pricing. You offer a bundle deal to attract clients, but if you’re not tracking your time, your costs, or client follow-through—you could be losing money.
Here’s your tip: Create a package profitability tracker.
This can be as simple as a spreadsheet (or ideally done in QuickBooks) where you track:
Total revenue from each package
Number of sessions delivered
Time spent (including prep, follow-up, travel)
Direct costs (equipment, product, space rental, etc.)
Many wellness professionals realize they’re charging $300 for a 6-session package—but after accounting for time, materials, and overhead, they’re only netting $10/hour. That’s not sustainable.
Knowing your real margins allows you to:
Adjust pricing confidently
Create better packages that balance client results with your profit goals
Avoid burnout by aligning your schedule with your financial needs
At DBR Bookkeeping, I help health and wellness professionals like you build smarter systems so you can keep changing lives—without sacrificing your own.
📅 Ready for a better financial game plan?
Schedule a free 30-minute call with Dr. Bryan Raya, QuickBooks ProAdvisor:
https://calendly.com/dbr_bookkeeping/30-minute-zoom-consultation-call
Or join our supportive, resource-rich DBR Bookkeeping Online Community:
https://www.skool.com/dbr-bookkeeping-8561/about
Let’s start Doing Business Right.
FAQ
Q: I don’t sell packages, just sessions. Is this still useful?
A: Absolutely. You should know the cost and time value of every service you offer.
Q: I use Venmo and cash a lot. Can I still track my finances?
A: Yes! But it’s time to get it in a system like QuickBooks so you can scale properly.
Let’s start Doing Business Right!
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