Small Business Tip: How Office Staff Can Help Create an Effective Attraction Offer

Jan 28

Whether you're an office manager, admin, or team lead—you play a key role in how your business presents itself to potential clients. One of the best tools you can help develop is an attraction offer: a simple, low-barrier service or product that gets people in the door and starts the conversation.

“Don’t sell the whole service — give them a slice that solves a real problem today.” – Alex Hormozi

This strategy builds trust and sets your business apart, especially in service-based industries where first impressions matter.

How to Build a Great Attraction Offer (As a Team)

1. Solve an Immediate Problem

Ask your team: “What do our customers complain about the most?”
Then create a small solution.

Examples:

“Free 15-minute consultation”
“$25 mini-service for new clients”
“QuickBooks health check”

If you're in the office, you’re in a great spot to hear what clients need—and what they avoid.

2. Make It Easy to Say Yes

Keep it:

Low-cost or free
Quick to deliver
Simple to explain (you may be answering the phones or emails!)

3. Support With Great Follow-Up

Once someone engages with the offer, your job is to:

Schedule quickly
Keep the communication clear and friendly
Help the team track who followed through (or not)

Common Mistakes to Avoid

Creating an offer with no clear next step
Not training the team on how to talk about the offer
Letting leads fall through the cracks

FAQ

Q: Should office staff be involved in building offers?
A: Absolutely! You're often the first line of communication and understand customer needs well.

Q: Can attraction offers work in all industries?
A: Yes—if the offer solves a real pain point and is easy to access, it works in nearly every service-based business.

Q: What if the team is too busy?
A: Start small. Even a checklist or mini-assessment can be enough to get new clients engaged.

📞 Want help building systems around client engagement and organizing your books?

Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#OfficeTeamTips #ClientEngagement #AttractionOffers #ServiceBusiness #DBRBookkeeping #DoingBusinessRight

Bryan Raya