📌 Office Staff Tip: Help Build a Grand Slam Offer Using the Value Equation
If you're the one helping manage the books, track payments, or organize operations — you're a critical part of making the business run. And your insights can help shape an offer that customers actually want to buy.
Here’s how you and your team can use the Value Equation to make your company’s services more irresistible:
Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)
1. 🎯 Dream Outcome
What is the result the client really wants? Help your boss or business owner get specific.
✅ Instead of “We do bookkeeping,” say “We give you financial clarity in 7 days.”
✅ Instead of “Social media services,” say “We grow your brand without you lifting a finger.”
Make the outcome the star.
2. 💬 Perceived Likelihood of Achievement
You can help gather the proof — reviews, success stories, before/afters.
⭐ Collect and organize client testimonials
📁 Build a simple system to document wins
✅ Add social proof (Google reviews, portfolio, metrics)
3. 🚀 Time Delay
Where can your team deliver results faster?
🗓 Streamline onboarding
🧾 Automate invoicing
🛠 Use templates to reduce turnaround time
You can help tighten processes that reduce time to value.
4. 🛠 Effort & Sacrifice
Make things easier for your customers.
🤝 Offer done-for-you services
🧑💻 Make instructions simple
📨 Provide clear next steps in emails and proposals
If your backend runs smoothly, clients feel it.
💡 Pro Tip: Office managers are often the glue holding the business together. If you understand how to apply this framework, you can elevate your team's offers — and the perception of value across the board.
📞 Want support building systems, training in QuickBooks, or cleaning up messy books?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
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