💼 Business Coach Tip: How to Create a Grand Slam Offer Using the Value Equation

Feb 17

Whether you’re a coach, consultant, or strategist — your clients aren’t just paying for your time… they’re paying for the transformation you deliver.

Use the Value Equation to craft an irresistible offer that sells itself:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

Here’s how to apply it in your practice:

1. 🎯 Dream Outcome

Sell the result, not just the session.

✅ “Consistent $10K months with a scalable offer”
✅ “A proven 90-day plan to grow your client base”
❌ “6 coaching calls and 2 worksheets”

Define the clear win your client wants.

2. ✅ Perceived Likelihood of Achievement

People won’t buy what they don’t believe will work.

Build trust with:

Case studies
Testimonials
Client wins
Clear frameworks

“50+ coaches have scaled their offers with this system.”
“We use the same process that’s helped clients 10x their income.”

3. ⏱️ Time Delay

Shrink the time to value.

“Get clarity on your offer in the first week.”
“Launch your program in 30 days or less.”
“Results you can feel in your first 3 sessions.”

4. 🧘 Effort & Sacrifice

Simplify the process for your clients.

“Done-with-you templates, scripts, and automations.”
“We’ll map out your entire client journey — you just coach.”

Less overwhelm = more action = better results.

💡 BONUS for Coaches & Consultants:

Boost value with:

Voxer/DM access between sessions
Templates & tools
Onboarding walkthroughs
ROI guarantees or refund windows

The more specific, fast, and easy your offer feels — the more people will say yes.

📞 Want support creating offers and setting up the backend numbers to match?

Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#BusinessCoachTips #ServiceProviderSuccess #OfferDesign #ValueEquation #DBRBookkeeping #DoingBusinessRight

Bryan Raya