🛠️ Home Service Tip: How to Use the Value Equation to Increase Bookings and Revenue
In a competitive market, it’s not always about having the lowest price—it’s about delivering the most perceived value.
Here’s how to use the Value Equation to stand out, charge appropriately, and grow your business:
The Value Equation:
Value = (Dream Outcome Ă— Perceived Likelihood of Achievement) Ă· (Time Delay Ă— Effort & Sacrifice)
Let’s apply that to your home service business:
1. 🔧 Dream Outcome
What’s the specific result your service delivers?
Not just “clean house” or “fixed pipe”—focus on how it improves their life.
“A spotless home—without lifting a finger.”
“HVAC repaired fast, so your family stays comfortable.”
“Landscaping that makes your home the envy of the block.”
2. âś… Perceived Likelihood of Achievement
Can they trust you’ll actually deliver?
Showcase before/after photos
Get reviews on Google or Yelp
Offer guarantees (e.g. “Fixed right the first time—or it’s free.”)
3. ⚡ Time Delay
How fast can you solve their problem?
Offer same-day or next-day appointments
Provide real-time text updates
Share expected completion times upfront
4. 🧰 Effort & Sacrifice
The easier you make it, the more valuable it becomes.
Online scheduling
Transparent pricing
Automated reminders
No-hassle cleanup
Why This Matters:
When customers feel confident you’ll deliver a great result—fast and without a headache—they're more than willing to pay well for it.
Need Help Pricing or Positioning Your Service?
Inside the DBR Bookkeeping Skool Community, we support home service business owners with:
QuickBooks training
Monthly bookkeeping
Offer development
Money model coaching
Pricing strategy
Free diagnostic reviews
We help you keep your numbers clean and your business growing.
đź“ž Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
p.s. Thanks Alex Hormozi, https://www.acquisition.com/training/offers4
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