🎨 Creative Business Tip: How to Use the Value Equation to Raise Your Rates with Confidence
As a creative professional, you know your work has value—but do your clients see that value clearly enough to pay what you're worth?
Here’s a proven framework to help you position your services and raise your perceived value:
The Value Equation:
Value = (Dream Outcome Ă— Perceived Likelihood of Achievement) Ă· (Time Delay Ă— Effort & Sacrifice)
Let’s break it down specifically for creatives:
1. 🖼️ Dream Outcome
What does your service actually help the client achieve?
Go beyond the deliverable. Think transformation.
Branding → “Confidence in how you show up online.”
Photography → “Capture your brand’s essence in just one shoot.”
Design → “Website design that converts more visitors into buyers.”
2. 🧠Perceived Likelihood of Achievement
Do clients believe you can deliver the dream?
Show off your portfolio
Share client testimonials
Document your process
Trust increases willingness to pay.
3. ⚡ Time Delay
How quickly can clients get the result?
If you can streamline timelines without sacrificing quality, say so.
Example: “Launch-ready brand identity in just 2 weeks.”
4. 🎯 Effort & Sacrifice
The less the client has to think or do, the higher your value.
Offer done-for-you services
Provide templates and guides
Reduce revisions with a clear creative brief
How to Apply It:
Use this equation in your...
Website copy
Sales calls
Onboarding process
The more you clarify and streamline your service, the more premium it feels—and the easier it is to charge premium rates.
🎓 Need help shaping your offers, pricing your work, or organizing your creative business?
Join the DBR Bookkeeping Skool Community — where creatives like you get support not just with bookkeeping and QuickBooks, but also business coaching, pricing models, and mentorship to help you grow confidently.
đź“ž Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
p.s. Thanks Alex Hormozi, https://www.acquisition.com/training/offers4
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