Small Business Tip for Creatives: How to Create a Good Attraction Offer

Feb 11

As a creative professional—designer, photographer, copywriter, or artist—selling your work isn’t just about talent. It’s about grabbing attention and building trust fast. That’s where a great attraction offer comes in.

A good attraction offer solves one immediate problem your potential client is struggling with. It’s like offering a sneak peek that leaves them wanting the full experience.

“Don’t sell the whole service — give them a slice that solves a real problem today.” – Alex Hormozi

What is an Attraction Offer?

An attraction offer is a bite-sized service that solves a small but painful issue. It’s low commitment, high value, and creates momentum toward working with you long term.

How to Create an Effective Offer (as a Creative)

1. Solve a Painful, Immediate Problem

Ask: “What’s one thing my ideal client hates doing that I can fix fast?”

Examples:

“Free logo audit — get 3 ways to improve your brand.”
“Get a 15-minute website critique focused on conversions.”
“Book a mini-session to get 3 custom content ideas.”

2. Make It Stupid Simple to Say Yes

It should be:

Free or low-cost
Quick (under 30 minutes)
Focused on a real result

Make it so easy, they’d feel silly saying no.

3. Give Before You Ask

Offer real value first—a checklist, a custom critique, or a creative idea. Build trust with generosity.

Common Mistakes to Avoid

Offering too much at once
Making it about your process (instead of their pain)
Not following up after delivering value
Not tying the offer to a bigger solution

FAQ

Q: Should my attraction offer be free?
A: Free works well for engagement. You can also charge a small fee if you want more committed leads.

Q: How fast should it deliver value?
A: Ideally under 30 minutes—a quick win is key.

Q: What tools can I use?
A: Use tools like Loom for video critiques or Canva to create branded assets quickly.

🎯 Want help crafting an irresistible offer and organizing your creative business finances?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor and business coach:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

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Bryan Raya