Small Business Tip: How to Create a Continuity Offer for Your Service-Based Business
One of the most effective ways to stabilize and scale your revenue is by creating a continuity offer—a recurring service that customers pay for weekly, monthly, quarterly, or even bi-annually. For service-based businesses, this model builds trust, creates predictable income, and increases customer lifetime value.
Whether you're a coach, consultant, home service provider, or creative freelancer, adding a subscription-style offer can transform your business.
What Is a Continuity Offer?
A continuity offer is a recurring service package that clients subscribe to. Instead of a one-time project or transaction, your customers pay regularly for ongoing value.
Why It Works
✅ Predictable Revenue
✅ Increased Client Retention
✅ Easier Planning & Scheduling
✅ Higher Customer Lifetime Value
Clients love continuity too—it gives them consistent support and eliminates the hassle of repeatedly booking one-off services.
Examples of Continuity Offers by Industry
Bookkeeping Services → Monthly financial reporting + quarterly review calls
Coaches/Consultants → Monthly group calls + personalized check-ins
Marketing Agencies → Monthly content creation + analytics review
Home Services → Quarterly HVAC tune-ups or monthly lawn care
Designers → Monthly retainer for graphics, templates, or website edits
How to Build Your Offer
Identify a recurring need in your industry
Bundle your service with consistent deliverables
Set a recurring price based on frequency and value
Simplify the sign-up and billing process
Bonus Tip: Include perks like priority access, discounts, or exclusive content
Start small—monthly or quarterly offers often work best for beginners.
FAQ
Q: What’s the difference between a continuity offer and a retainer?
A: They’re similar, but a continuity offer is usually more structured and subscription-based, while a retainer is often more flexible or open-ended.
Q: How do I price a continuity offer?
A: Base your price on the time, tools, and value you provide each cycle. It should be profitable and sustainable.
Q: Can any business use this model?
A: Almost any service-based business can create a recurring offer with the right strategy.
Q: Do I need fancy tech to manage it?
A: Not necessarily. Platforms like QuickBooks, Stripe, or Skool make recurring billing and scheduling simple.
📞 Want help creating a continuity offer for your service business?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor & Business Mentor
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
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