đź’Ľ Business Coaches & Service Pros: Use the Value Equation to Increase What Clients Are Willing to Pay
If you’re great at what you do—but clients aren’t paying what you’re worth—it’s time to apply the Value Equation.
This simple formula helps you increase perceived value so you can raise your rates without pushback.
The Value Equation:
Value = (Dream Outcome Ă— Perceived Likelihood of Achievement) Ă· (Time Delay Ă— Effort & Sacrifice)
Here’s how to apply it to your services:
1. 🎯 Dream Outcome
Be crystal clear about what you help clients achieve.
Examples:
“Clarify your niche and launch your signature offer in 30 days.”
“Get 10 qualified sales calls per week without burning out.”
“Scale your service biz while working fewer hours.”
2. âś… Perceived Likelihood of Achievement
Why should they trust you?
Share testimonials and client results
Offer a proven framework or methodology
Be transparent about expectations and outcomes
3. ⚡ Time Delay
Shorten the path to results.
Break down services into smaller milestones
Offer intensive sessions or fast-track options
Focus on “quick wins” early in your onboarding
4. ✨ Effort & Sacrifice
Make working with you feel easy and empowering.
Done-for-you templates or automations
Clear onboarding and next steps
Voxer/Slack support or office hours
Real Talk:
You don’t need to overdeliver endlessly or undercharge to be seen as valuable.
You just need to present your offer the right way—with the right numbers behind it.
That’s Where DBR Comes In
Inside the DBR Bookkeeping Skool Community, we help coaches and pros with:
QuickBooks training & support
Monthly bookkeeping
Offer pricing & money model coaching
Business mentorship
Free financial diagnostic reviews
Know your numbers. Build your value. Price with confidence.
đź“ž Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
p.s. Thanks Alex Hormozi, https://www.acquisition.com/training/offers4
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