Small Business Tip for Coaches & Service Pros: How to Create a Good Attraction Offer

Jan 7

If you’re a business coach, consultant, or professional service provider (legal, accounting, branding, etc.), you know that getting someone on a call can change everything. The key? A compelling attraction offer that lowers the barrier to entry and builds instant trust.

As Alex Hormozi puts it: “Don’t sell the whole service — give them a slice that solves a real problem today.”

What is an Attraction Offer?

An attraction offer is a simple, high-value, low-risk offer designed to:

Get people talking to you
Build trust fast
Lead into your core offer

It should solve a specific problem without needing a huge commitment.

How to Build a Great Attraction Offer (for Coaches & Service Pros)

1. Solve a Painful, Immediate Problem

Ask: “What’s something my ideal client is stuck on today?”

Examples:

“Free 20-minute pricing audit”
“Client onboarding checklist for consultants”
“Brand message review and feedback call”

2. Make It Stupid Simple to Say Yes

Keep it:

Low or no cost
Fast to deliver (10–30 minutes)
Results-oriented

Position it like: “Get [specific outcome] without paying a dime or spending hours.”

3. Give Value Before You Ask

Let them experience your expertise. Share a win. Then invite them to go deeper.

Common Mistakes to Avoid

Being too vague (“free consultation” doesn’t stand out)
Giving away too much (save the heavy lifting for the paid offer)
Not having a next step in place

FAQ

Q: Should I give away part of my process?
A: Yes—just enough to build credibility and open a conversation.

Q: What’s better than a free consultation?
A: Something with a specific, fast outcome. Clarity sells better than time.

Q: Can this work for high-ticket offers?
A: Absolutely. Many premium services start with a free mini-offer or call.

🎯 Want help crafting your offer AND organizing your finances?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor and small business coach:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#BusinessCoaches #ServiceProfessionals #AttractionOffer #SmallBusinessMarketing #DBRBookkeeping #DoingBusinessRight

Bryan Raya