Small Business Tip for Health & Wellness Pros: How to Create a Great Attraction Offer
Whether you’re a personal trainer, massage therapist, nutritionist, yoga instructor, or wellness coach—getting new clients starts with trust. The fastest way to build it? A powerful attraction offer.
An attraction offer is a low-risk, high-value sample of what you do — designed to get people results quickly and start a real conversation.
As Alex Hormozi says: “Don’t sell the whole service — give them a slice that solves a real problem today.”
What is an Attraction Offer?
It’s not the whole package. It’s the sample. The preview. The “I’ve got to learn more” moment.
A good attraction offer:
Solves an urgent, painful problem
Feels like a no-brainer
Builds trust and showcases your value
How to Build an Effective Attraction Offer (for Health Pros)
1. Solve a Real, Immediate Pain Point
“What’s one thing your ideal client struggles with that you can help quickly?”
Examples:
“Free 15-minute posture assessment”
“3-day meal prep plan for busy professionals”
“One free recovery session for first-time clients”
2. Make It Stupid Simple to Say Yes
Keep it:
Free or very low cost
Short (10–30 minutes)
Easy to schedule or download
3. Give Value Before You Sell
Offer a helpful solution that gives them a win. That small win builds trust, and trust leads to sales.
Common Mistakes to Avoid
Offering something too vague like “free consultation”
Giving away a full session with no follow-up strategy
Skipping the CTA to your main offer
FAQ
Q: What’s the difference between a free consultation and an attraction offer?
A: An attraction offer delivers a specific, fast result. It feels like real help—not just a sales pitch.
Q: Should I give away sessions?
A: Not full ones. A 10–15 minute experience or download is better and easier to scale.
Q: Can this help with client retention?
A: Yes. It sets the tone for trust and shows that you're results-driven from day one.
🎯 Want help building your offer — and managing your business books?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor and small business mentor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
#HealthAndWellnessBusiness #AttractionOffer #ClientGrowth #WellnessMarketing #DBRBookkeeping #DoingBusinessRight