💡 Small Business Tip: How to Create a Grand Slam Offer Using the Value Equation

Jan 27

If you’re a service-based business owner, building a great offer is more than just listing your services — it’s about delivering value in a way your ideal client can’t resist.

The Value Equation helps you do exactly that:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

Here’s how to use it to craft your own Grand Slam Offer:

1. 🎯 Dream Outcome

Be crystal clear about what your client actually wants.

✅ “Investor-ready books in 30 days”
❌ “Bookkeeping services available”

Get specific. Speak to the outcome, not just the service.

2. ✅ Perceived Likelihood of Achievement

People want results — but they also want to trust that you can deliver them.
Use:

Testimonials
Track records
Guarantees

“Trusted by 50+ six-figure business owners.”
“Backed by our 30-day clarity guarantee.”

3. ⏱️ Time Delay

Make it FAST. The quicker you can help your client get results, the more valuable your offer becomes.

“Clarity in 7 days.”
“Onboarded in 1 call.”

4. 🧘 Effort & Sacrifice

Reduce friction. Done-for-you beats DIY.
Make it as easy as possible for clients to say YES.

“We handle everything — just show up for onboarding.”
“No tech setup, no spreadsheets — we do it all.”

✅ BONUS: Want to boost value even more?

Add:

Speed (get results faster)
Support (private chat, Slack access, etc.)
Bonuses (extra templates, audits, strategy calls)
Guarantees (risk-free trial, money-back promises)

🎯 When your offer is clear, trusted, fast, and easy, customers are happy to pay more — and stick around longer.

Need help crafting an offer and pricing it right?

📞 Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#SmallBusinessTips #GrandSlamOffer #ValueEquation #ServiceBusinessGrowth #BookkeepingSupport #DBRBookkeeping #DoingBusinessRight

Bryan Raya