🧘‍♀️ Health & Wellness Pros: Use the Value Equation to Grow Without Burnout

Feb 8

If you’re amazing at helping people feel better—but not charging what you’re worth—the Value Equation can change everything.

This proven formula helps you increase the perceived value of your services, so clients are happy to pay more—and refer others.

The Value Equation:

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

Let’s apply it to your practice:

1. 🌟 Dream Outcome

What’s the specific result clients come to you for?
Examples:

“Lose 10 pounds in 8 weeks without crash diets”
“Build a calm and focused daily routine in 30 days”
“Eliminate chronic back pain and regain energy”

2. ✅ Perceived Likelihood of Achievement

Help them believe it’s possible with you:

Share testimonials or client wins
Show your process or method
Offer clear timelines and check-ins

3. ⚡ Time Delay

Can you get them results faster?

Offer quick-start sessions or 1:1 coaching
Give small wins in the first week
Send pre-recorded onboarding or prep materials

4. ✨ Effort & Sacrifice

Reduce friction—make their journey easier:

Simplify booking, payment, and communication
Offer done-for-you plans or guided programs
Provide accountability check-ins and encouragement

Why This Works

Clients don’t just pay for your time—they pay for outcomes.
When you present your offer using the Value Equation, you can confidently raise your rates without stress.

Need help with your pricing, systems, or books?

Inside the DBR Bookkeeping Skool Community, we support health & wellness pros with:

QuickBooks training
Monthly bookkeeping
Business mentorship
Pricing strategy & offer clarity
FREE financial diagnostic reviews

📞 Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.
p.s. Thanks Alex Hormozi, https://www.acquisition.com/training/offers4

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Bryan Raya