How Health & Wellness Professionals Can Create Recurring Revenue with a Continuity Offer
If you're a personal trainer, yoga instructor, therapist, or wellness practitioner, creating consistent income can be challenging—especially if your business depends on sessions or classes. That’s where a continuity offer comes in.
A continuity offer is a recurring service or membership clients pay for on a weekly, monthly, or quarterly basis. It gives your business stability and helps your clients stay committed to their health journey.
Why Continuity Offers Work in Health & Wellness
✅ Steady income regardless of client attendance
✅ Better long-term results for clients through consistency
✅ Easier scheduling and planning
✅ Positions your business as a holistic solution—not just a drop-in service
Examples of Continuity Offers
Monthly wellness memberships → Includes sessions, accountability check-ins, and content
Nutrition coaching plans → Weekly meal guides + messaging support
Virtual training packages → Pre-recorded workouts + live monthly group classes
Massage therapy subscriptions → Monthly treatments at a discounted rate
How to Build Your Continuity Offer
Focus on transformation, not just time—what long-term result do clients want?
Bundle services: Combine live support, digital tools, and community access
Add perks: Early booking access, discounts, or exclusive content
Use software like QuickBooks to automate billing and manage cash flow
FAQ
Q: What if my clients prefer drop-ins?
A: Keep both options. Your continuity offer can reward consistency with better value.
Q: How do I handle cancellations or pauses?
A: Set clear terms and use software to manage changes easily.
Q: What should I charge?
A: Depends on the value and frequency. Many start at $99–$299/month. Need help pricing? Book a call.
Q: How do I track these payments?
A: QuickBooks Online can automate and track recurring invoices for each client.
📞 Want help creating a wellness membership or setting up recurring billing?
Book a call with Dr. Bryan Raya, QuickBooks ProAdvisor
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
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