Small Business Tip for NWA Entrepreneurs: How to Create a Great Attraction Offer

Jan 21

In Northwest Arkansas, word-of-mouth still matters—but in today’s fast-moving world, having an attraction offer helps you stand out and get more leads, faster.

Whether you’re in Fayetteville, Bentonville, Rogers, or Springdale — service-based businesses like yours thrive when people see real value upfront.

What’s an Attraction Offer?

It’s a simple, irresistible “sample” of your service that solves a real, immediate problem.

As Alex Hormozi puts it: “Don’t sell the whole service — give them a slice that solves a real problem today.”

Instead of trying to close a big deal immediately, you start a conversation with value — and build trust from day one.

How to Build an Effective Attraction Offer (for NWA Businesses)

1. Solve a Real, Local Problem

Ask: What’s one task or issue your client base hates doing?

Examples:

For a handyman: “Free 15-minute fix-it checklist walk-through”
For a cleaning service: “$25 first-time clean for one room”
For a landscape company: “Free front yard design sketch”

2. Make It a No-Brainer

Keep it:

Free or very low-cost
Quick to access or schedule
Easy to understand with zero jargon

3. Lead With Help, Not a Sales Pitch

Deliver a result upfront. That win builds goodwill and keeps you top-of-mind when the full service is needed.

Common Mistakes to Avoid

Offering something vague like “free quote”
Failing to follow up after someone engages
Not having a clear next step after the offer

FAQ

Q: Can a small offer really bring in new clients?
A: Yes! It lowers resistance, builds trust, and starts conversations that lead to full-service bookings.

Q: Should I give away full services?
A: Not necessary. Give a taste that helps quickly and leaves them wanting more.

Q: What if I don’t know what to offer?
A: Focus on a pain point your customers complain about often. Solve that first.

🎯 Want help creating a smart offer and getting your books in order?

Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor and business mentor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

#NWASmallBusiness #AttractionOffer #ServiceBusinessTips #BookkeepingHelp #DBRBookkeeping #DoingBusinessRight

Bryan Raya