Small Business Tip: How to Create a Good Attraction Offer

Feb 4

When you're trying to grow your business, one of the fastest ways to get attention, build trust, and start conversations is through a great attraction offer.

Whether you're a coach, creative, consultant, or contractor, this type of offer gets people through the door and excited to work with you.

It’s not about selling your entire service up front—it’s about offering one slice of value that solves a real, immediate problem.

“Don’t sell the whole service — give them a slice that solves a real problem today.” – Alex Hormozi

What is an Attraction Offer?

An attraction offer is a low-barrier, high-value offer that helps a potential client solve one small but painful issue. It creates momentum and builds trust—fast.

This is not your full package. Think of it as the free sample at Costco. It’s small, specific, and makes people want the full version.

How to Create an Effective Attraction Offer

1. Solve a Painful, Immediate Problem

Ask yourself: “What’s one thing your ideal client hates doing that I can help with today?”

Examples:

“We’ll find 3 ways to save on taxes in 15 minutes.”
“Free website review to fix your top 3 conversion killers.”
“QuickBooks mini-audit — know your books' health in 20 minutes.”

2. Make It Stupid Simple to Say Yes

Lower the friction.
Keep it:

Free or low cost
Short in time
Easy to say yes to

You want them thinking, “I’d be silly not to take this.”

3. Give Before You Ask

This builds immediate trust and starts the relationship strong.
Provide a checklist, short call, audit, or even a custom suggestion—before asking for the sale.

Common Mistakes to Avoid

Making the offer too complex or time-consuming
Focusing on your full service instead of a quick win
Not tying it directly to the client’s #1 pain point
Skipping the follow-up after the free value

FAQ

Q: How long should an attraction offer take to deliver?
A: Aim for under 30 minutes—something you can do quickly but provides real value.

Q: Should it be free or paid?
A: Either works. Free builds trust, low-ticket builds commitment. Choose based on your audience.

Q: Can I automate it?
A: Yes! Use checklists, templates, or a calendar link to streamline it.

📅 Want help creating a high-converting attraction offer for your service-based business?
Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor and small business strategist:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

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Bryan Raya