Health & Wellness Professionals: Raise Your Prices to Increase Value & Support

As a health coach, therapist, personal trainer, or wellness provider, you work hard to support others. But if your pricing doesn’t reflect the transformation you offer, you’re likely capping your income—and your impact.

It’s time to stop undercharging and start offering more by raising your prices.

Why Raising Prices Works in Health & Wellness

When you charge more, you can reinvest in your clients and improve your services. This allows you to:

• Offer payment plans that make long-term wellness more accessible.

• Add bonuses like resources, extra sessions, or personalized plans.

• Provide guarantees (e.g., “satisfaction in 30 days or your money back”).

• Incentivize multi-month programs or recurring memberships.

• Include better support, check-ins, and accountability.

“The margin gives you room to make the offer so good people feel stupid saying no.” – Alex Hormozi

How to Apply This in Your Wellness Business

1. Create Packages
   Move away from one-off sessions. Bundle services into clear outcomes—like “90-Day Gut Reset Program” or “6-Week Stress Recovery Plan.”

2. Communicate Transformation, Not Time
   Clients want results—better sleep, less pain, more energy—not just hourly sessions.

3. Build Recurring Revenue
   Offer monthly plans with ongoing support and check-ins to create financial stability.

4. Add Simple Bonuses
   Recipes, guides, meditations, or 1:1 calls make your offer feel more valuable.

5. Track Profitability
   Good bookkeeping helps you know what’s working and where to grow.

Mistakes to Avoid

• Charging hourly instead of by transformation.

• Not tracking expenses and time spent per client.

• Avoiding price increases out of fear of losing clients.

FAQ

Q: Won’t raising prices drive clients away?
A: Not when your offer delivers. When you add value, clients are happy to invest.

Q: How do I justify higher prices?
A: Show your process, results, and support. Testimonials and transformations go a long way.

Q: How can I track my business growth?
A: With proper bookkeeping and financial clarity—DBR Bookkeeping can help.

🎯 Ready to create an offer that supports your clients and your business?

📅 Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr

Let’s start Doing Business Right.

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