Home Service Pros: Raise Your Prices to Deliver More Value and Win Better Clients
If you’re a contractor, handyman, plumber, electrician, cleaner, landscaper, or other home service provider, you might be stuck undercharging just to compete. But here’s the truth:
Lower prices don’t build trust—better offers do.
Raising your prices isn’t about gouging customers—it’s about gaining flexibility to offer a more professional, reliable, and high-value experience.
Why Raising Prices Helps You Grow
When your pricing reflects the true value of your time and expertise, you can:
Offer payment plans to make larger projects more affordable.
Add bonuses, like faster service, warranties, or seasonal checkups.
Include guarantees that give clients peace of mind.
Provide ongoing service plans or quarterly maintenance.
Add team members or upgrade tools without hurting margins.
As Alex Hormozi says: “The margin gives you room to make the offer so good people feel stupid saying no.”
Tips for Home Service Business Owners
Price for Experience, Not Time
Don’t charge for how long it takes—charge for the outcome and peace of mind you provide.Build Tiered Offers
For example, offer Basic, Premium, and Elite packages with increasing levels of service or speed.Add Support and Perks
Examples: preferred scheduling, referral bonuses, service warranties, or loyalty programs.Stand Behind Your Work
A guarantee or free callback builds trust and justifies higher pricing.Use Testimonials
Happy clients are your best marketing. Let them sell your value for you.
Mistakes to Avoid
Competing only on price.
Saying yes to low-margin jobs that drain your energy.
Ignoring the backend: bookkeeping, systems, and tracking profit margins.
FAQ
Q: Will I lose clients if I raise prices?
A: You may lose the cheap ones—but you’ll gain better ones who value quality and professionalism.
Q: What if clients resist the new price?
A: Bundle in more value. Offer flexible payment terms or upsell premium services.
Q: How do I track costs and profits?
A: Hire a bookkeeper who specializes in home services—like DBR Bookkeeping.
🛠️ Want help pricing your services, tracking profit, and building a better business?
📅 Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
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