Who Not How: The Smarter Way to Grow Your Business

If you've ever caught yourself saying, "I'll just figure it out myself", you're not alone—and you're not doing yourself any favors.

As entrepreneurs, we're taught to hustle, grind, and "wear all the hats." But here's the truth:
You don’t grow faster by doing more—you grow faster by asking better questions.
Specifically:
Stop asking “How do I do this?” and start asking “Who can help me with this?”

This simple mindset shift can transform your business. It saves time, reduces stress, and speeds up success.

2 Practical Tips to Use the “Who Not How” Approach

1. Make a “Who List”
Write down all the tasks that are slowing you down or stressing you out.
Then next to each one, list someone who already knows how to do it—whether it’s a bookkeeper, a coach, a freelancer, or someone in your network.

2. Reframe Your Questions
Instead of saying “How do I set up QuickBooks?”
Ask, “Who can set this up for me so I can focus on serving clients?”
Instead of “How do I manage all this marketing?”
Ask, “Who’s already doing this well—and can they help?”

Why This Works

Trying to grow your business alone is like playing every instrument in a band by yourself.
It’s exhausting—and it rarely sounds good.
When you find your “Whos,” your business becomes a team effort—and the results speak for themselves.

FAQ: How Do I Know Who to Trust?

Q: What if I don’t know where to start?
A: Start with your immediate network—ask for referrals or book a discovery call with a pro.

Q: Isn’t it cheaper to DIY?
A: Maybe short term—but the time you lose trying to "figure it out" often costs you more than hiring a specialist from the start.

Q: How do I find the right Who for bookkeeping and finance?
A: That’s exactly what I do—help service-based business owners clean up their books and get clarity.

Ready to stop guessing and start growing?
👉 Book a free 30-minute call with Dr. Bryan Raya

Let’s find your Who—and save you time, stress, and money.

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