NWA Small Business Tip: Raise Your Prices to Offer More Value
If you’re a service-based business owner in Northwest Arkansas—whether you run a cleaning company, plumbing service, landscaping business, or a creative agency—raising your prices might feel risky.
But here’s the truth: higher prices give you more flexibility to serve your clients better and grow your business sustainably.
Why Raising Prices Works for NWA Business Owners
Increasing your prices allows you to:
Offer payment plans for clients who need flexibility.
Add bonuses like seasonal services, priority booking, or extra support.
Provide guarantees that build trust.
Incentivize longer-term commitments (quarterly, annual, memberships).
Deliver better customer service because you’re not stretched thin.
“The margin gives you room to make the offer so good people feel stupid saying no.” – Alex Hormozi
How to Apply This in Your Local Business
Create Packages or Subscriptions
Offer “Maintenance Plans” or “VIP Service Tiers” that clients subscribe to monthly or quarterly.Focus on the Transformation
Clients want reliable results—less stress, better-looking homes, faster service—not just hours of labor.Improve Client Experience
When you charge more, you can reinvest in tools, staff, and systems that elevate the customer journey.Track Profit Margins
With accurate bookkeeping, you’ll see exactly how price changes impact your bottom line.
Mistakes to Avoid
Competing only on price instead of value.
Failing to offer flexible payment options.
Not raising prices annually to keep up with costs.
Lacking a clear explanation of your offer and results.
FAQ
Q: Will I lose customers if I raise prices?
A: Possibly—but likely only the wrong ones. The right clients stay when value increases.
Q: How do I know it’s time to raise prices?
A: If you’re booked out, overwhelmed, or underpaid—it's time.
Q: How do I present my new pricing?
A: With confidence, clarity, and a better offer. Highlight what they’re getting, not just what it costs.
📈 Want help understanding your pricing, margins, or creating better service packages?
📅 Book a free call with Dr. Bryan Raya, QuickBooks ProAdvisor:
👉 https://calendly.com/dbr_bookkeeping/book-a-free-call-with-dbr
Let’s start Doing Business Right.
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